Nonprofit expands, rebrands Jewish-focused Web site

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.

 

While Nextbook.org concentrated its editorial content on Jewish arts and culture, Tablet will also include political news, current events, and analysis. The site also aims “to tie cultural coverage much more closely to current public discourse,” according to a letter to readers from Alana Newhouse, editor-in-chief of the site.

 

“In terms of the journalism, we consider ourselves the first fully integrated Jewish-focused journalism enterprise,” she told PRWeek. “We have text pieces of varying lengths, as well as audio and video, slide shows, and blogs.”

 

The Web site's New York-based editorial staff includes 13 full-time journalists, including former staffers at Forward, Vanity Fair, Gawker, New York, The New Yorker, the Associated Press, and the Los Angeles Times, and a number of contributors.

 

Nextbook is also the parent company of Nextbook Press, which publishes Jewish-themed books. The nonprofit is not working with an agency on the launch, according to Newhouse.

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