Disney to rebrand 'FamilyFun' title

NEW YORK: Disney will rebrand its 'FamilyFun' magazine 'Disney FamilyFun,' effective with the August issue. The company also rebranded its US Consumer Magazine Group the Disney FamilyFunGroup, effective immediately.

NEW YORK: Disney will rebrand its FamilyFun magazine Disney FamilyFun, effective with the August issue. The company also rebranded its US Consumer Magazine Group the Disney FamilyFunGroup, effective immediately. Aparna Pande, VP and GM of the division, said a reason for the rebranding is “there is real value in uniting ‘Disney' and ‘FamilyFun' so that readers and advertisers immediately identify and benefit from our rich legacy and positive association with families.”

The unit will also launch a custom publishing division and create a series of special interest publications this year. Disney FamilyFun will also add a section targeting children under the age of six.

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