Hispanic consumers more optimistic about finances

NEW YORK: A study from Spanish-language network Univision and market research company Experian Simmons found that 34% of Hispanics are optimistic about their finances in the coming year, compared to 25% of non-Hispanics.

NEW YORK: A study from Spanish-language network Univision and market research company Experian Simmons found that 34% of Hispanics are optimistic about their finances in the coming year, compared to 25% of non-Hispanics.

The study also found that 34% of Hispanics are consistently more frequent shoppers, compared to 29% of non-Hispanics. Additionally, 29% of Hispanics are positive about the US economy in the coming year compared to 21% of non-Hispanics.

The study also came up with a list of reasons why Hispanic consumers are less affected by the economic climate, including the fact that fewer Hispanics have and use credit cards (45% compared to 71% of non-Hispanics). Additionally, Hispanics are twice as likely to rent their homes, and are therefore less likely to be affected by foreclosures.

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