The Light Group retains Shadow PR as AOR

NEW YORK: The Light Group, a Las Vegas-based hospitality development and management company, hired Shadow PR as AOR.

NEW YORK: The Light Group, a Las Vegas-based hospitality development and management company, hired Shadow PR as AOR. The agency will create a PR campaign aimed at highlighting The Light Group's restaurants and nightclubs, events, and hospitality experts to influential local and national media outlets. Media outreach will target  lifestyle, entertainment, travel, food, and trade press. Shadow PR will also work to bring exposure to new hospitality venues as The Light Group expands with additional locations in the Las Vegas market.

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