Over the moon

The first moon landing took place 40 years ago in July and as the anniversary approaches, companies are leveraging that milestone in marketing and PR.

The first moon landing took place 40 years ago in July and as the anniversary approaches, companies are leveraging that milestone in marketing and PR.

The New York Times reports on several companies incorporating a moon theme into advertising and marketing, including Louis Vuitton, Turner Classic Movies, and even the Times itself.
The goal of all that basking in reflected moon glow is to remind the public how good it felt when the arrival of Apollo 11 on the moon — and the walks on the lunar surface by the astronauts Neil Armstrong and Edwin Aldrin — fulfilled a promise made eight years earlier by President John F. Kennedy.

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