HP issues RFP for corporate work

PALO ALTO, CA: Hewlett-Packard is reviewing agencies for its US corporate media relations business.

PALO ALTO, CA: Hewlett-Packard is reviewing agencies for its US corporate media relations business.   

The tech giant plans to issue an RFP to a number of agencies, but declined to name them.*

"The review is about soliciting fresh thinking for HP's corporate media relations program," said Christina Schneider, director of corporate media relations at HP. "It is a natural evolution of our corporate strategy, which is based on partnering with the very best agencies to achieve our ambitious communications agenda."

Incumbent Hill & Knowlton, HP's US corporate AOR for seven years, will repitch the business, confirmed Jennifer Temple, GM of the San Francisco office and the worldwide account leader for HP. 

In March, HP consolidated the PR work for its technology solutions group (TSG) with Burson-Marsteller. H&K was impacted by this shift, as well as HP's decision to move its public affairs business from H&K to Public Strategies, effective in May. 

"We're extremely proud of the productive seven-year relationship that we've had," said H&K''s Temple.

Additionally, HP's communications leadership changed last year. David Shane, VP of corporate external communications, joined last year and Schneider assumed the role of director of corporate media relations. 

HP, the largest maker of personal computers and printers, along with others in its category, has struggled with slow computer sales during this recession.

*UPDATE: HP's work with Abernathy MacGregor for corporate financial communications will not be affected.

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