VIENNA, VA: Sage Communications has acquired JDG Communications, an agency specializing in work for government entities, the agency announced today.
David Gorodetski, cofounder and COO of Sage, said that his agency considered targets for acquisition for over a year before acauiring JDG. He noted that Sage and JDG had worked together in the past.
“We had been looking for a firm for over a year now to boost our growth,” he said. “We had also partnered with them to serve government clients, and a few of their employees had learned about the culture and felt very comfortable.” The acquisition closed May 31.
JDG is operating as a subsidiary of Sage, and maintaining its brand. Len Johnson, JDG president, continues to lead the 12 employees who migrated from JDG. All employees are working out of the agency's Vienna, VA offices, Gorodetski said.
“The reason we're leaving the name is that the clients know them as JDG, and they have a longer track record than we do,” he said. “So we're going to maintain that for a couple of years.”
Larry Rosenfeld, CEO and cofounder of Sage, said that JDG's client list, which includes the General Services Administration, Federal Trade Commission, Treasury Department, Small Business Administration, and National Oceanic and Atmospheric Administration, is complementary to Sage's and there are no conflicts. He added that no layoffs will occur as a result of the merger.
“It's a complimentary match,” he said. “There are no overlaps; there is synergy.”
Rosenfeld and Gorodetski declined to provide JDG's acquisition price or other financial details.