Pret A Manger hires BPCM for flagship launch

NEW YORK: Pret A Manger hired BPCM to handle promotional projects surrounding the brand's Union Square flagship, opening June 22.

NEW YORK: Pret A Manger hired BPCM to handle promotional projects surrounding the brand's Union Square flagship, opening June 22. The agency will work with the company on launch activities, including a consumer sandwich giveaway, as well as media relations, brand positioning, and partnership strategies for New York-centric initiatives this summer.

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