TCM launches social networking site for film buffs

NEW YORK: Seeking to fill viewers' craving for more interaction, cable network Turner Classic Movies (TCM) launched a social networking Web site this month to better engage film aficionados.

NEW YORK: Seeking to fill viewers' craving for more interaction, cable network Turner Classic Movies (TCM) launched a social networking Web site this month to better engage film aficionados.

The site, called the TCM Classic Film Union, features multimedia elements, including photos and videos from classic cinema and profile pages for actors and films. The site also allows members to form groups, write on message boards, and author blog posts.

The network launched the interactive site after surveying viewers last year, said Richard Steiner, VP of new media at TCM Digital.

“They wanted a place that was a community beyond a message board but with simple community features where you could connect with TCM, and with stars and films,” he said.

Steiner added that the site, like TCM itself, has a core psychographic of classic film fans that exists across various demographics. The site, which will soon feature the Facebook Connect application, also allows users to organize offline events.

Lloyd Trufelman, president and CEO of agency TrylonSMR, which does not work with Turner, noted that media brands can easily raise awareness of their social networking Web sites by advertising them on air.

“So if you have a cable network on air, it's a very easy first step to get that audience to follow whatever new social media platform you launch,” he said.

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