GAFI of Egypt hires Fleishman-Hillard for media relations

WASHINGTON: The General Authority for Investment and Free Zones (GAFI) in the Arab Republic of Egypt hired Fleishman-Hillard (FH) for communications, PR, and media relations, according to the US Department of Justice Web site.

WASHINGTON: The General Authority for Investment and Free Zones (GAFI) in the Arab Republic of Egypt hired Fleishman-Hillard (FH) for communications, PR, and media relations, according to the US Department of Justice Web site.

The UK affiliate of FH set up interviews through US-based staff with journalists in New York for Mahmoud Mohieldin, the Minister of Investment for Egypt, in February and March of 2009. The interviews were used for Mohieldin to promote Egypt as a viable destination for foreign investment and development.

Media outreach included Dow Jones, Reuters, BusinessWeek, Fortune, and National Public Radio. Budget was $14,750.

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