Sitrick aids HVM in Extended Stay bankruptcy filing

SPARTANBURG, SC: Sitrick and Company is providing communications services for HVM LLC related to the June 15 Chapter 11 filing by Extended Stay Hotels.

SPARTANBURG, SC: Sitrick and Company is providing communications services for HVM LLC related to the June 15 Chapter 11 filing by Extended Stay Hotels. HVM manages the Extended Stay Hotels brands, which include Extended Stay America and SM Homestead Studio Suites Hotels. However, HVM is a separate company.

According to Sitrick and Co.'s senior member Sandra Sternberg, HVM engaged the firm in December 2008. Sitrick's communications work around the filing and restructuring includes outreach to key constituencies such as employees and vendors. Sternberg reiterated the message of a June 15 statement that says the hotels will continue operation.

"We're open, we're welcoming guests, buyers and employees are being paid," were some of the key points Sternberg said are being highlighted in the firm's communications effort.

The Extended Stay Hotels bankruptcy filing is a complicated one involving commercial mortgage-backed securities, and is expected to take a long time to play out in the bankruptcy court system.

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