NBA surpasses one million Facebook fans

As I recently reported, social media is becoming a bigger part of engaging with sports fans, and the NBA is leading the way. All...

As I recently reported, social media is becoming a bigger part of engaging with sports fans, and the NBA is leading the way. All of the league's teams are on Twitter, and the NBA recently announced that it has surpassed one million fans on its official page on Facebook. Its YouTube channel and Twitter pages are also popular, and the WNBAis also gaining fans on Facebook. As baseball continues throughout the summer, and football starts up in the fall, will other sports follow the NBA's lead and embrace social media?

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