State Farm selects Weber Shandwick

BLOOMINGTON, IL: State Farm Insurance has selected Weber Shandwick as its lead agency. The company discussed its plans to conduct a selective review in November 2008.

BLOOMINGTON, IL: State Farm Insurance has selected Weber Shandwick as its lead agency. The company discussed its plans to conduct a selective review in November 2008.

Phil Supple, director of external relations, confirmed the selection, saying WS will work with the company's other firms, but declined to elaborate further.

The agency's Minneapolis, Chicago, and Dallas offices will work on the account, according to Julie Hurbanis, SVP of WS' consumer marketing practice.

“Our focus will be on raising the visibility of State Farm's brand and key products,” said Hurbanis. “State Farm takes an integrated approach so will work closely with its other marketing partners. [The insurance] industry is so increasingly competitive, we have to make sure consumers understand the strengths and benefits of State Farm.”

When PRWeek reported on the search in November, the insurance company had been working with GolinHarris on a project basis, a relationship that began in in February 2004, according to Supple. Work focused on brand and product PR for State Farm's life insurance offerings. At the time, Supple said Golin would complete work through December 31 and could participate in the review process.

Golin no longer works with State Farm, according to Supple. Golin confirmed, via e-mail, that they no longer work with State Farm.

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