Beckerman PR acquires Avalanche

BEDMINSTER, NJ: Beckerman PR acquired Hackensack, NJ-based Avalanche Strategic Communications in move that the firm says will bring its billings up to $6 million.

BEDMINSTER, NJ: Beckerman PR acquired Hackensack, NJ-based Avalanche Strategic Communications in move that the firm says will bring its billings up to $6 million. Beckerman's offerings, which generally focus on real estate, legal, and financial sectors, will now add Avalanche's expertise in social networking and digital media. Michael Beckerman, founder of Beckerman PR, will serve as CEO of the new company, with Avalanche president and CEO Keith Zakheim taking on the position of president. Beckerman's COO, Don McIver, will continue in that role.

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