Rackspace taps Porter Novelli for social media boost

SAN ANTONIO, TX: Rackspace has tapped Porter Novelli as its AOR to build a stronger social media strategy, said Angel Schneider corporate communication manager at Rackspace.

SAN ANTONIO, TX: Rackspace has tapped Porter Novelli as its AOR to build a stronger social media strategy, said Angel Schneider corporate communication manager at Rackspace. The hosting company plans to explore new channels to connect with its audiences, such as Twitter and Facebook. Schneider, who joined the company last year from PN, said plans also include traditional media outreach.

"Since we [went public] last August, we are able to do more around the financial press and the business press, " she added.

The company previously worked with the Racepoint Group.




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