Melissa Waggener Zorkin: Power List 2009

CEO, president, and founder, Waggener Edstrom Worldwide

['08 rank - not ranked]

The firm Melissa Waggener Zorkin cofounded 25 years ago as a two-person shop now has 700-plus global staffers and generates in excess of $120 million in revenue. Once known as a tech specialist, it has made serious inroads in other sectors, such as healthcare and consumer PR. Spearheading this rise is a woman who earns high marks for vision and leadership. Zorkin, a champion of PR innovation who often speaks and writes about the topic, counsels some of the corporate world's biggest names, including Microsoft, for which WE serves as corporate AOR. Zorkin also serves on the board of directors at MercyCorps and on the board of ambassadors for the Fred Hutchinson Cancer Research Center.

Defining Qualities
Financial stewardship
Thought leadership
Innovation
Client/company profile
Public service

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