Julie Hamp: Power List 2009

SVP of corporate communications, PepsiCo

['08 rank - not ranked]

Last year, Julie Hamp made PRWeek's Editors' Choice as a person to watch when she replaced the company's seven-year veteran Tod MacKenzie in the top communicator post. With the company undergoing a major restructuring at the time and facing steep competition not only from Coca-Cola, but a number of new players all trying to adapt to Americans' changing beverage preferences, Hamp had a chance to sink or swim – and swim she did. Already this year, the company has shown its prowess in the space in which everyone in communications wants to be known: digital. PepsiCo took a lead role at the recent Internet Week, while it dominated Twitter during South by Southwest. It's also applying its digital know-how to its brands, such as with the Trop50 launch. Adding key hire Bonin Bough late last year to lead its digital strategy across brands was clearly part of this new move to align the company with social media. Reporting directly to the CEO, Hamp wields significant influence for the direction of the corporate and brand communications, as well as its PR agencies with its recent review. Hamp is also beginning to take a more visible role in the PR industry – speaking at last year's PRSA conference

Defining Qualities
Thought leadership
Innovation
Client/company profile

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