['08 rank - not ranked]
Gary Sheffer oversees all communications for GE, including internal and external relations and public affairs. This year is shaping up as a decisive one for the diversified company. This spring GE unveiled "healthymagination," its GE Healthcare global business and marketing initiative, and hopes to help shape the healthcare debate. Sheffer takes an active role in the industry. He is on Columbia University's advisory board for the Master of Science in Strategic Communications, as well as the board at the Arthur Page Society.