['08 rank - #7]
Leading one of the world's largest PR agencies would probably be enough to warrant Dave Senay's spot on this list. Yet he has earned a place by truly showcasing leadership and understanding of the changing PR profession. A proponent of infusing digital capabilities throughout the firm, Senay has taken an active role in that process, blogging on important issues for Fleishman's internal audience. He has also been vocal about how PR should be the marketing discipline taking the lead during economic difficulties to deliver true business results for clients – and how PR can be measured to prove that impact. With his prior experience in EMEA, he has a firm grasp on the global nature of the business and seizes appropriate opportunities to impart this knowledge throughout the firm. A member of the Arthur Page Society and the Seminar, he is taking the steps to truly move out of the shadow of chairman John Graham and establish his place within the firm and industry].