Mark Penn: Power List 2009

CEO, Burson-Marsteller

['08 rank - #10]

Last year wasn't easy for Mark Penn. His candidate lost the presidential primary, and his actions were publicly cited for the loss of his firm's client, Colombia. Yet Penn remains resilient. He is active on client work, including
pitching key accounts, and he doesn't shy away from defending the industry. When MSNBC personality Rachel Maddow took Penn and his firm to task for its client roster, including AIG, Penn defended the importance of its services, even to embattled companies, in an internal memo. And despite Hillary Clinton's defeat, there's no doubt that Penn will remain politically influential in the future.

Defining Qualities
External visibility
Media influence
Political influence
Client/company profile

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