Nielsen: Almost all US consumers responded to DTV transition

The vast majority of US consumers are now receiving broadcast signals, less than a month after the June 12 transition to digital broadcasting, according...

The vast majority of US consumers are now receiving broadcast signals, less than a month after the June 12 transition to digital broadcasting, according to Nielsen data reported by MediaPost.

Only 1.8% of US homes, or 2.1 million, were without reception for the week ending June 21. That’s 400,000 less than was the case the week of the transition. Nearly 7% (6.8%) of consumers were unprepared for the transition last December, and 4.4% weren’t ready for the switch in February, according to the data.

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