Ms. Hammerling plans to approach one journalist, Quentin Hardy at Forbes, not because she wants him to write about Wordnik in the magazine but because she hopes he’ll mention it on his personal Twitter and Facebook feeds.
“I don’t know if this is a Forbes story at this point,” she says. “I see it more of Quentin as an influencer, Quentin the person.” Wordnik hasn’t announced how it will make money, and its backers are worried that some reporters and writers will pick apart that fact. So the group decides that Wordnik will be presented as a “project” instead of as a “company.”
Bloggers Robert Scoble and Michael Arrington, both of who are mentioned in the piece, took issue with the idea that some in the PR world are avoiding tech bloggers and heading straight to social media.