Interview: Barri Rafferty, director and senior partner, Ketchum

Kimberly Maul talks to Barri Rafferty, director and senior partner at Ketchum, about integrated marketing communications. Rafferty discusses how integrated marketing has changed in recent years and the benefits for a PR agency to be a part of an integrated campaign.

Kimberly Maul talks to Barri Rafferty, director and senior partner at Ketchum, about integrated marketing communications. Rafferty discusses how integrated marketing has changed in recent years and the benefits for a PR agency to be a part of an integrated campaign.

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