LOS ANGELES: Earlier this week, PRWeek reported that the family of Michael Jackson hired Sunshine, Sachs & Associates to oversee PR surrounding the late singer. Additionally, Sitrick & Co. was hired for a different aspect of PR around the late singer, a representative confirmed. Sitrick & Co. is working with attorneys representing the executors named in Jackson's will, effective June 29. The agency put out a statement with regards to Jackson's will on July 1.
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