MS&L launches social media and digital influencer management tool

ANN ARBOR, MI: MS&L Digital has launched the Multiloguer, a proprietary software tool that manages influencers, social media, and community campaigns.

ANN ARBOR, MI: MS&L Digital has launched the Multiloguer, a proprietary software tool that manages influencers, social media, and community campaigns. The Web-based tool monitors more than 10,000 influencers across 28 industry, and topical verticals on eight social media platforms; measures online conversations based on page views, comments, and other metrics to calculate impact; and generates reports on traffic data that's delivered to a client dashboard.

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