NEW YORK: A new travel-focused source-building and reference Web site from JC Communications will launch later this month.
The online community, TravelTawk.com, will be open to both reporters and communications professionals on July 22. It will be free to both.
Jane Coloccia, founder and president of travel and lifestyle agency JC Communications, said she saw an opening for more travel-specific opportunities.
“I took a look at some of the other services out there, and while they might have one or two things to do with travel, they don't have a lot of them,” she said. “This opens a bridge and a dialogue, and eases the information out there for journalists.”
PRNewswire's ProfNet is a pay-for service for PR professionals, but free for journalists. Business Wire's ExpertSource is free for anyone who signs up, and the If I Can Help a Reporter Out (HARO) service is free for reporters and communications professionals. While Travel Tawk will not charge fees for individual queries or membership, Coloccia said she hopes to obtain sponsorships for notifications.
Journalists can post queries to TravelTawk.com by name or anonymously. Details of the questions and contact information will then be sent to the site's database of communications professionals. The site has about 4,500 members now, but it hopes to grow that to as many as 10,000 in a year, said Coloccia, who added that she will reach out to travel journalists this month about the service.
She added that the site's administrators will warn, and, if necessary, expel, communications professionals who bombard journalists with irrelevant pitches.
The site will also notify participants of opportunities via Twitter, according to a statement about the site's launch.