The buzz about 'Project Runway'

Lifetime has begun promoting Project Runway after its legal battle with NBC. Here's one of its first big pre-August launch PR moves, according to New York...

Lifetime has begun promoting Project Runway after its legal battle with NBC. Here's one of its first big pre-August launch PR moves, according to New York Magazine:
The network is reportedly getting past Project Runway contestants together for an "all stars" edition, to air a week or two before season six begins.

The network has also announced that this seasons' models will star in a companion series, Models of the Runway. I'm sensing viral footage and serious product placement opps.

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