Movie studios turn to Twitter

Reuters takes a look at how movie studios are leveraging Twitter, which provides consumers a real-time way to praise or trash movies they have...

Reuters takes a look at how movie studios are leveraging Twitter, which provides consumers a real-time way to praise or trash movies they have seen. Some studios have embraced it—creating accounts for their movies and interacting with fans—while others are just getting involved.
"Has everything speeded up? The answer is yes," said Adam Fogelson, Universal's president of marketing and distribution. "Depending on how big your opening day audience is, word-of-mouth starts playing a factor immediately," he said.

Film marketers look at weekly declines in ticket sales to judge fan buzz. In recent years those "drops" have widened significantly as communication has speeded up thanks to the Internet and more recently social networking services like Twitter and Facebook.

Taking a look specifically at Sacha Baron Cohen's Bruno, Reuters reported:
Media reports speculated that Bruno suffered from the "Twitter effect," meaning audiences reacted quickly online to raunchy scenes of sex and nudity, scaring people away.

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