White House increases PR efforts around healthcare reform

A few stories this week have looked at the White House PR strategy and President Barack Obama's favored communications tactics, including the use of the...

A few stories this week have looked at the White House PR strategy and President Barack Obama's favored communications tactics, including the use of the prime-time news conference in recent months.

The White House PR campaign this week is "unprecedented in its use of old media, new media, and old-fashioned personal contact, both by Obama himself and his surrogates," said The Christian Science Monitor.

Using Obama as a tool to communicate to the public is powerful, given his approval rating, but several former White House press secretaries weighed in with Politico about the communications challenges that can occur from overuse. The story also looked at the number of town hall meetings and prime-time news conferences that Obama has held.

Ari Fleischer, a press secretary for former President George W. Bush, told the site:
"'They’ve got their eye on the expiration date, and they’re going to tap that well until it expires. And if they’re successful, the well gets replenished. And success means that cap and trade and health care reform get signed into law.'

The Huffington Post also reportedon an internal memo from the Republican National Committee that provides talking points for slowing down healthcare reform, as well as discussion about the White House PR campaign - which is in "overdrive" - for reform.

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