American Red Cross hires Dyer as CMO

WASHINGTON: The American Red Cross tapped Peggy Dyer as the organization's chief marketing officer, effective July 20.

WASHINGTON: The American Red Cross tapped Peggy Dyer as the organization's chief marketing officer, effective July 20. Dyer, the former VP of marketing, growth, and development for the Allstate Corporation's protection business unit, reports to Gail McGovern, president and CEO of the American Red Cross. It is a new position.

Earlier this year the nonprofit appointed a new VP of communications as well, Roger Lowe.

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