WE names Bay Area GM to lead tech practice

SAN FRANCISCO: Waggener Edstrom has appointed its Bay Area GM, Michelle Herman, as the agency's global technology practice lead.

SAN FRANCISCO: Waggener Edstrom has appointed its Bay Area GM, Michelle Herman, as the agency's global technology practice lead. Herman takes over the practice from Kay Hart, who left the agency earlier this summer. Herman will lead the practice on a national and global scale. Her appointment also shifts the practice's headquarters from Austin, TX, to San Francisco. The practice will continue to work closely with WE's consumer marketing, global corporate communications, healthcare, public affairs, and social innovation practices, as well as its digital studio group Studio D.


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