WestGlen launches 'Zero-risk' B-roll distribution service

NEW YORK: WestGlen Communications, a broadcast and Internet consultancy and production company, launched its "Zero-Risk" B-roll distribution service on August 12.

NEW YORK: WestGlen Communications, a broadcast and Internet consultancy and production company, launched its “Zero-risk” B-roll distribution service on August 12. The service includes a media audit conducted prior to distribution that seeks feedback from producers and editors. WestGlen said in a statement that it will assume half of the $8,500 cost of distribution if it does not perform to expected levels.

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