The PR industry's greatest asset will always be its people. From junior-level pros to the most seasoned executives, there are tools and opportunities for growth. This annual handbook guides every aspect of a career in PR and includes an overview of the hiring landscape along with tips for advancement.
Below are some features from the 2009 Guide (subscription required):Tanya Lewis September 01, 2009
Here's the good news. Before the economy collapsed, PR was already in the midst of a revolution. Digital communication began its exponential proliferation long before last year.
World views: Career Guide 2009
Tanya Lewis September 01, 2009
Tanya Lewis profiles nine industry leaders to discover how experience working in foreign markets has helped sharpen their global perspective
Gideon Fidelzeid September 01, 2009
While recruitment remains a focal point for the industry's HR leaders, this PRWeek roundtable reveals a greater emphasis on retention and engagement strategies
Digital reality: Career Guide 2009
Alexandra Bruell September 01, 2009
Social media savvy might get you in the company's door, but the ability to use it strategically will keep you there.
Eyes ahead: Career Guide 2009
Whether seeking a new job or advancing in the one you have, recruiting expert Brad Karsh offers advice on how to recession-proof your career.
Joe Burke, a May 2009 graduate of the University of Northern Iowa, shares his trials and triumphs as he seeks his first PR job
Craig McGuire speaks to a quintet of agency heads to uncover the rationale, along with the risks and rewards, of starting a firm while in your twenties
What makes the ultimate communications professional these days? PRWeek asked five esteemed professors for their thoughts