BOSTON: Allied Advertising PR is rebranding to Allied Integrated Marketing, the agency announced on September 1. The rebrand and new name reflect its "focus on integrating its growing range of marketing services into targeted, creative campaigns that drive both global awareness and local activation for its clients," the agency said in a statement. A new corporate logo and Web site were also introduced as part of the rebrand. Allied Integrated Marketing works with clients in the entertainment industry and consumer brands.
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