Consumer Roundtable part 2

Executive editor Erica Iacono moderated PRWeek's Consumer Roundtable earlier this summer, and in this podcast, participants discussed social media, its increasing impact, and where it falls in the marketing mix.

Executive editor Erica Iacono moderated PRWeek's Consumer Roundtable earlier this summer, and in this podcast, participants discussed social media, its increasing impact, and where it falls in the marketing mix.

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