'WSJ' and 'NYT' eye the Bay Area

Both The Wall Street Journal and The New York Times are exploring the possibility of introducing the papers to the San Francisco market accompanied by...

Both The Wall Street Journal and The New York Times are exploring the possibility of introducing the papers to the San Francisco market accompanied by targeted regional news. The Times reports today:
The Journal expects to start its San Francisco edition in November or December, adding a page or two of general-interest news from California, probably once a week, produced by the large staff it already has in the Bay Area. This is different from previous efforts by The Journal to publish regional editions, which had focused on local business news. The paper, based in New York, is also looking into creating a New York edition, with emphasis on adding coverage of the arts, but that plan is not as fully developed...

As newspapers across the country scale back on coverage, particularly national and foreign news, rather than local, the national outlets are being presented with new options, the Times notes.
That may create an opening for national papers to exploit, with a marketing campaign to attract new subscribers for a regional edition, and regional advertisers who would not be interested in a nationwide buy.

The Times, which would not comment for the piece, is reportedly looking at introducing similar ventures in other markets as well.

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