JetBlue tackles the Jets

JetBlue recently announced a promotional partnership with the New York Jets, its first sports partnership in New York City.

"We have a lot of channels on...

JetBlue recently announced a promotional partnership with the New York Jets, its first sports partnership in New York City.

"We have a lot of channels on our end we’ll look to leverage with the Jets and promote awareness," Bryan Baldwin, manager of corporate communications at the airline, told PRWeek.

The airline plans to incorporate Jets branding at JFK and promote the partnership and special game fares via Twitter, Jets blogs, events, contests, and e-mail marketing.

Baldwin said the partnership had evolved from a smaller branding project with the team last year, during the 40th anniversary of the Jets' 1969 Super Bowl win.

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