From leggings to Ungaro?

Emanuel Ungaro hired Lindsay Lohan as an "artistic adviser," in part to generate buzz around a brand stuck in the shadows of the Jason Wus...

Emanuel Ungaro hired Lindsay Lohan as an "artistic adviser," in part to generate buzz around a brand stuck in the shadows of the Jason Wus and Alexander Wangs of our time. As part of her multi-year contract, "She'll do trunk shows, make appearances, and 'be where the activities of the brand are,' according to [Ungaro CEO Mounir] Moufarrige," reports WWD.

The announcement follows the departure of former Ungaro creative director Esteban Cortazar, who might not have been pleased with the Lohan appointment, speculate some in the beauty industry.

So will Lohan's face help out this brand?

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