"We think it's a world class event and we have many other activities like PublicisLive for instance, [which organizes] the World Economic Forum, so we like organizing big international events," Fleurot told PRWeek. "We do advise global companies in many aspects of corporate communication, and inviting them to meet and debate and discuss all the current challenges that they are all facing is very interesting."
Thuin will stay on as chairwoman of the Women's Forum, which will fall under Fleurot's supervision. The Forum will not be incorporated into any of the Publicis networks, though several PR and event marketing agencies will work with the Forum in an effort to expand the scope to cover all world regions.
Fleurot said while Publicis Conseil in France is currently working with the Forum, Publicis will also draw on the worldwide network of MS&L to handle PR for the event.