HP reviewing agencies for global imaging and printing business

PALO ALTO, CA: Hewlett-Packard is reviewing PR agencies for its global imaging and printing group (IPG), the latest in a slew of PR reviews from the tech giant.

PALO ALTO, CA: Hewlett-Packard is reviewing PR agencies for its global imaging and printing group (IPG), the latest in a slew of PR reviews from the tech giant.

Alison Graves, director of influencer communications for HP's imaging and printing group, confirmed that the “global marketing organization is in the process of reviewing its public relations agency support model.”
The review was first reported in PRWeek UK.

When asked who the incumbent on the account was, she responded that PN is AOR for its "imaging and printing group worldwide influencer communications" while Edelman is AOR for the business in EMEA, which the agency won last year against incumbent Porter Novelli.

A source familiar with the business said the PN account consists primarily of North America.

“This process is not due to lack of satisfaction with IPG's current PR agencies,” Graves said via e-mail. “The agencies involved are aware of the process and the timeline.”

She declined to say whether the review threatens PN or Edelman's existing business. Last month, HP closed a corporate RFP by selecting Bite Communications to work with a trio of its existing agencies on corporate issues. In March, HP consolidated PR work for its technology solutions group (TSG) with Burson-Marsteller.

Since last year, PN has lost several pieces of the HP business to Edelman. PRWeek UK is reporting that HP is poised to move its personal systems group (PSG) in EMEA from PN to Edelman, but HP has yet to confirm it. Additionally, last year HP selected Edelman to handle its PSG business in North America and its IPG business in EMEA. PN was the incumbent agency on both accounts.

PN is a part of the Omnicom Group, which recently reported a 18.5% decrease in its second quarter PR revenues, compared to the prior year's similar period.

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