Moravick exits Ketchum, opens own healthcare firm

STAMFORD, CT: Rx4good, a communications shop founded by former Ketchum healthcare executive Ann Moravick, opened its doors on September 8. Moravick most recently was head of Ketchum's global healthcare practice.

STAMFORD, CT: Rx4good, a communications shop founded by former Ketchum healthcare executive Ann Moravick, opened its doors on September 8. Moravick was the head of Ketchum's global healthcare practice until June, when she left to start the firm.

A Ketchum spokesperson said that Moravick's position as the EVP of global healthcare and brand advocacy will not be filled. The practice will be supported by Dale Bornstein, senior partner and director of global practices, and other senior leaders.

The Stamford, CT-based firm plans to help nonprofit organizations and healthcare companies identify and secure partnerships that benefit both patient issues and industry. It has two full-time employees, including Moravick and Nancy Smith, who was named EVP and director of advocacy relations.


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