NY Fashion Week arrives

Twice a year Fashion Week provides designers a way to showcase their new collections to media and buyers. When most people are enjoying their summer...

Twice a year Fashion Week provides designers a way to showcase their new collections to media and buyers. When most people are enjoying their summer vacation, our agency and the industry is gearing up for what we call back-to-school in high heels with events, activities, fashion shows, tie-ins, and little sleep. When we first started in the industry, there was barely a celeb in sight, the tents were not in existence, and reality shows, blogs, and Twitter did not exist. Now the industry is much more in the spotlight and brands look to feed off the glamour of fashion.

This season, the recession-talk cloud has not dampened the spirits, and I can say that the mood is giddy. The week kicked off with the Sundance Channel’s preview of the “Day Before,” a documentary on the 48 hours leading up to a runway show. Designers Jack McCollough and Lazaro Hernandez of Proenza Schouler were on hand with gossip girl Leighton Meester, Rachel Zoe, and other fashion insiders tweeting throughout the night. I capped off the evening with the Paper magazine party, catching Queen Latifah’s performance and celebrating Paper’s 25th anniversary.

On Wednesday, we were busy launching the Anna Sui for Target pop-up store in Soho, and then it was on to Thursday’s Fashion Night Out, an evening to promote shopping and get consumers into the stores. I hit the streets and went to 20 events from Madison Avenue to the Meatpacking district, changing from flats to high heels along the way. Anna Wintour and her team at Vogue pulled off an incredible evening.

Next it was back to the office to finalize seating for the Twinkle, Cynthia Rowley, and Robert Geller shows the next day.

Later this week I’ll report more on what’s happening at the Bryant Park tents and beyond.

Leslie Stevens, partner, LaForce & Stevens

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.