Intuit to buy rival Mint.com

At today's TechCrunch 50 conference in San Francisco, Intuit confirmed plans to buy personal finance start-up Mint.com for $170 million. Earlier this...

At today's TechCrunch 50 conference in San Francisco, Intuit confirmed plans to buy personal finance start-up Mint.com for $170 million. Earlier this year, Intuit enlisted OutCast Communications to reach younger consumers, who are a large part of Mint.com's customer base.

Scott Gulbransen, senior manager of corporate communications for Intuit's consumer group, told PRWeek the campaign targeting younger users for Quicken free software - and OutCast's role -- will remain as planned. He added, for now there are no plans to discontinue any of Quicken's products.

Mint.com currently works with Atomic PR. Martha Shaughnessy, senior director at Atomic, sent PRWeek a statement from Donna Wells, CMO at Mint.com stating:

"The deal with Intuit hasn't closed yet, but Atomic PR has been Mint.com's PR agency of record since before we launched at TechCrunch two years ago and we don't have any plans to make a change."

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