Jay Leno's PR machine working in high gear

Everyone has heard that Jay Leno is moving his late night show to 10pm ET/9pm CT, a change that NBC has been promoting since February....

Everyone has heard that Jay Leno is moving his late night show to 10pm ET/9pm CT, a change that NBC has been promoting since February. With advertisements online, on TV, in movie theaters, and on the radio, The Jay Leno Show is definitely getting some buzz leading up to its debut tonight, The New York Times reported. PR is also playing a role, with plenty of media coveragein major publications and videos featuring Leno on Facebook, MySpace, and Twitter.

Some folks are even speculating that Kanye West's behavior at the MTV Video Music Awards was a PR stunt to gain attention for his appearance on Leno's show this week. NBC representatives were unable to talk to PRWeek before the show's debut.

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