Interview: Rik Cordero, video producer and director, Three/21 Media

Video producer and director Rik Cordero of Three/21 Media talks to Kimberly Maul about the work he's done creating viral videos for clients like Jay-Z, advice for PR professionals looking to create their own videos, and the value of bloggers when spreading videos online.

Video producer and director Rik Cordero of Three/21 Media talks to Kimberly Maul about the work he's done creating viral videos for clients like Jay-Z, advice for PR professionals looking to create their own videos, and the value of bloggers when spreading videos online.

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