Sandi Isaacs launches Allied Red

NEW YORK: Sandi Isaacs, formerly the SVP of Paramount Digital Entertainment, launched Allied Red, a new strategic brand licensing and representation company, on September 15.

NEW YORK: Sandi Isaacs, formerly the SVP of Paramount Digital Entertainment, launched Allied Red, a new strategic brand licensing and representation company, on September 15. Isaacs, who will serve as president, said in a statement that the agency will work with brands and companies to "extend their intellectual properties beyond the traditional retail channels to digital and game platforms."

Allied Red, which has formed a strategic alliance with Allied Integrated Marketing, also hired Laurie Windrow, who previously oversaw global licensing at Mega Brands, as VP of licensing, and Marc Berman, previously with Take-Two Interactive, as senior manager of finance and operations.

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