Yahoo new marketing campaign expected Tuesday

Yahoo's much-anticipated new marketing campaign is slated to launch Tuesday, The New York Times is reporting, sourcing "people briefed on its plans." The $100 million...

Yahoo's much-anticipated new marketing campaign is slated to launch Tuesday, The New York Times is reporting, sourcing "people briefed on its plans." The $100 million campaign will focus on reinvigorating Yahoo's image with consumers and advertisers. It is expected to debut at the Internet Advertising Bureau’s MIXX conference, where Yahoo CMO, Elisa Steele, is giving a keynote address titled “Yahoo’s Consumer Revolution … Round II,” the Times also reports. Stay tuned for more.

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