Closing new business during challenging times

In tough times, much of the agency business focus is obviously on maintaining and growing existing relationships and organic business. But it is critical not to let the new business pipline dry up, even when clients are spending less and taking longer to make decisions. This webcast features entrepreneurial agency leaders and business experts talking about the best ways to identify new business prospects, and engage prospective clients in ways that will lead to new, productive relationships.

Sponsored by BurrellesLuce

Click here to view on demand

In tough times, much of the agency business focus is obviously on maintaining and growing existing relationships and organic business. But it is critical not to let the new business pipline dry up, even when clients are spending less and taking longer to make decisions. This webcast features entrepreneurial agency leaders and business experts talking about the best ways to identify new business prospects, and engage prospective clients in ways that will lead to new, productive relationships.

Topics covered will include:

-A big-picture look at client trends today, and agency searches that are underway

-Expanding your horizons: new practice areas and sources of business

-Positive and productive negotiations

-Telltale signs that a prospective client is looking for new counsel

-Organizing the team for new-business success

Featured speakers:
Elise Mitchell, president and CEO, Mitchell Communications Group
Thomas J. Rozycki, Jr. SVP & partner, CJP Communications
Janet Tyler, APR, president, Airfoil Public Relations

Moderated by:
Erica Iacono, executive editor, PRWeek

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.