Mexico City hires Weber Shandwick to rebuild reputation

WASHINGTON: The Federal District in Mexico City hired Weber Shandwick for an international PR effort which aims to rebuild Mexico City's reputation, following incidents of drug violence and reported cases of H1N1 virus, according to a Federal Business Opportunity filing.

WASHINGTON: The Federal District in Mexico City hired Weber Shandwick for an international PR effort which aims to rebuild Mexico City's reputation, following incidents of drug violence and reported cases of H1N1 virus, according to a Federal Business Opportunity filing.

The firm is providing research, strategic communications, Web site development, and events. The goal of the effort is to enhance Mexico City's reputation as a travel and tourist destination among audiences in the US and Canada.

Work on the $1.4 million contract began August 26 and ends December 20.


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