Verizon taps agency for regional work

MEMPHIS: Verizon Wireless has named Archer Malmo PR its AOR for the South Central region.

MEMPHIS: Verizon Wireless has named Archer Malmo PR its AOR for the South Central region. The agency will have a regionally-focused message that conveys Verizon's committment to the community. The scope of the work will also include strategic guidance, new product and device launches, media and community relations, strategic philanthropy, crisis communications, and experiential marketing.

The team began work by assisting Verizon Wireless' marketing team in its transition from Alltel, which the company purchased earlier in the year.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.